Millions of users turn to RaffleSocial every day to help them find their friends and explore their world. Whether checking out a new restaurant or visiting their favorite store, they are sharing their activities and loyalty with their social network, earning badges and points along the way. For brands, RaffleSocial offers a unique way to stay engaged with your followers no matter where they are in the world.
There are two different types of brands that use RaffleSocial:
Brands with physical locations, like Starbucks, Sports Authority or the Museum of Modern Art. The RaffleSocial Merchant Platform offers easy tools for engaging your customers. Click here to learn more. Brands that are not tied to a specific physical location, like a consumer packaged good, TV channel, university, manufacturer, or an upcoming movie release. We have worked with hundreds of brand partners to reach millions of users on RaffleSocial, including Bravo TV, Louis Vuitton, The New York Times, Havaianas, Microsoft Windows Live, the History Channel, Syracuse University, Red Bull and NASA. For these types of partners, RaffleSocial provides two main marketing tools that help lead your consumers and fans to do interesting things in their neighborhoods and communities. The instructions below outline how to get started promoting your brand on RaffleSocial. For those Brands not tied to a physical location, here's how to get started promoting your brand on RaffleSocial:
Partner With Us
RaffleSocial users love unlocking badges when they accomplish something. It's a fun reward for going out and doing interesting things, like performing your civic duty, staying in shape or seeing the world. The team at RaffleSocial has created dozens of badges, and recently introduced Partner Badges, which allow brands to offer badges directly to their followers on RaffleSocial.
Partner Badges are fun rewards for exploration, but tied to your objectives as a brand. For example:
- Zagat awards badges to users who frequent Zagat rated restaurants.
- Lucky Magazine gives them to those who checked in to recommended fashion boutiques.
- Toys'R'Us created a badge to reward loyal holiday shoppers with Black Friday discounts.
- CNN supported a healthy lifestyle with a Healthy Eater badge for users that checked in to farmers markets.
- Project Red created social buzz for World's Aid Day with a (RED) badge
Connect With Us
Creating a Page
We're currently building an online tool that will allow you to create a brand Page on your own, but, at the moment, we're making them all manually at the request of partners. If you're interested, please download this form and follow the instructions at the top. Because this is a manual process and there's a pretty large influx of brands looking to participate, it may take us as long as two weeks to get back to you after you complete the form and send us all of the required assets. Huge apologies in advance, and we'll have that self-service tool ready soon.
Register With Us
After your Page is set up, you can start leaving Tips for your followers. A RaffleSocial Tip is a nugget of information tied to a location. Every brand has a unique area of expertise associated with real-world experiences, and Tips are your way to communicate those to your followers. When one of your followers checks in nearby, your Tip will pop up on their screen.
Tips can be added to a venue on the web or on a mobile device, simply by navigating to that location on RaffleSocial.
There are a ton of cool ways to use Tips:
- The New York Times guided their RaffleSocial followers to the best spots to visit while in Vancouver for the 2010 Winter Olympics.
- The History Channel used Tips to leave historical factoids around the country in advance of its America: The Story of Us miniseries.
- Zagat offers expert advice on restaurants reviewed in their guides.
- Windows Live Photo Gallery helped their followers locate the best spots in their cities to take photos.
- Havaianas directed their followers to the best local spots to watch World Cup games, where they shared soccer trivia and gave away free flip-flops.
- TravelOK.com helps their users unlock Oklahoma's best-kept secrets, find discounts and discover hidden attractions throughout the state.
Some handy guidelines:
- Tips should be interesting, clever, and worthwhile nuggets of information (like a tweet) tied to a specific location.
- Tips can be actionable: Go here. Order this. Ask for extra of that.
- Good tips share insider info, like specific dishes, drinks, or secret details. Bad tips are just descriptions of what a user can see themselves.
Users also save Tips they're interested in doing in the future to their RaffleSocial To-Do List. To-Dos are like bookmarks for the real-world, presented as a reminder to that user every time they're close to that Tip.